ADC Awards 2019 “We are still completely bowled over”

TBWA\ Zurich is the big winning agency at the ADC Awards. According to boss Matthias Kiess, the fact that the McDonald’s brief left plenty of space for creativity was critical. He also names the winning projects that made a particular impression on him.

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ADC Awards 2019: Big Mac is the “Big Winner” at the Oscars of the advertising industry

The awards, held at the Art Directors Club of Switzerland in Zurich on Saturday evening, honour the country’s top creative talent. Eight golds were awarded, with four of them going to TBWA\ Zurich.

Creative Coffee: “Some pieces require a lot of work in production”

TBWA\ Zurich also cleaned up at the Swiss Poster Awards. Why do the McDonald’s designs work so well? Manuel Wenzel explains the creative idea behind the concept in the new “Creative Coffee” segment – a sit-down interview filmed in a relaxed setting.

TBWA\ Zurich: Photos from the birthday celebration

Coming soon…