NEXT IS OUR USER-CENTRIC APPROACH TO HELP DEASIGN ENGAGING BUSINESS MODELS, EXPERIENCES, PRODUCTS AND SERVICES FOR TODAY, TOMORROW AND BEYOND
// Looking for new business models to remain competitive in the future? // Looking for experiences, products & services to grow? // Existing ideas or thoughts on how to improve the customer experience but don`t know where to start? // Having a backlog of ideas but unsure which ones will resonate best with customers? // Want to de-risk investment by validating ideas with customers first?
A design-thinking based approach delivered in 6 distinct phases. Context // what are potential disruptive growth areas? What is the overall vision? Customer // Who are our customers? What are pains, needs, behaviours and emerging opportunities? Disrupt // what products, services & experience could solve customer needs? Make // What can we make to pressure test our ideas? Test // How do people engage with our concepts and how can we improve? Scale // What does it require to bring the idea to life and how does a roadmap look like?
// a clear view on which concepts resonate best with customers, de-risking any investment (desirability) // detailed user-feedback and real customer intent on business model, experiences, products & services // clear implementation plan (feasibility) // Understanding of potential associated financial impact (viability) // enabled employees on user-centric methodologies