'Made in NY' Wins a Grand Clio Sports
The Clio Sports Awards honor creativity in sports marketing, advertising and communications.
TBWAChiatDay LA's "Made in NY" spot for Gatorade starring Derek Jeter won the Grand Clio Sports Award for film. The 90-second spot is Gatorade's epic farewell to the legendary Yankee captain. The Gatorade team also won three more Golds for "Made in NY" as well as a Gold and a Silver for "Sweat It to Get It."
Gatorade also received the inaugural Clio Sports Brand Icon Award, which recognizes one brand that has become a permanent fixture in pop culture.
Additionally, 180LA won a Silver and a Bronze for "Ghost Wave" for their client HP, and TBWAToronto won two Silver awards for "Sledge Hockey," also for Gatorade.
A huge congratulations to all of the winners.
TBWABelgium Does It Again
TBWABelgium has had a great few weeks on the awards front!
First, the agency won Campaign of the Year (for the second year in a row) for KBC "Room for Improvement" during the annual Creative Club of Belgium Advertising Awards. The Creative Club of Belgium's Awards are the most important creative national award ceremony in Belgium.
The campaign has won three Golds (Direct, Promo & Activation, Interactive), 1 Silver (Integrated) and one Bronze (Outdoor).
The agency also won a Bronze Effie. To put it in perspective, 23 brands and agencies entered cases for this year's Effies and only six of them won an award.
To watch the case study, click here.
Great job TBWABelgium!
The World's Best Outdoor Campaigns
Apple's "World Gallery" continues to pick up awards and acclaim around the globe. After proudly picking up the Outdoor Grand Prix Lion at Cannes this year, the campaign from TBWAMedia Arts Lab just nabbed a spot on the Best Outdoor Campaigns 2014-2015 list. "World Gallery" features more than 10,000 installations in 73 cities in 25 countries and is hailed as the "largest mobile photography gallery in history."
Also making the list is the Abrinq Foundation's "Save the Children" campaign from Lew'Lara, which won a few awards, to say the least, in Cannes. The ads depict high-fashion models striking poses in their couture that discretely expose imprisoned children in the clothing – a very artistic and clever way to show how children become prisoners in developing countries.
To see the rest of the list, click here.