An Urgent Message From a Young Barrack Obama

​In powerful new videos created by TBWAParis for Action Against Hunger, a young Kenyan boy, coincidentally named Barrack Obama, uses his famous name to call directly upon the Heads of States and Senior UN Officials to create a special mandate for the protection of aid workers. The plea comes as an increasing number of aid workers - more than 3,000 in the last 15 years - have been killed, kidnapped or hurt while working in the many countries that require their help .  

Personalized videos were created and sent via Twitter with the hashtag #AnswerBarrack to world leaders including François Hollande, Angela Merkel, David Cameron, and even to President Barack Obama himself. 

The campaign was strategically released a few days ahead of the 70th UN General Assembly meeting, taking place this week in New York. 

Watch the videos HERE

Right Place, Right Time: TBWAG1 Launches New Campaign for Nissan Pulsar

TBWAG1 and Nissan Europe kicked off a European campaign for the new Nissan Pulsar, a model that first launched last year. The new 2015 Pulsar combines smart, innovative technologies in safety with sleek design, exceptional space and increased engine power.
In an exciting new film directed by Bugsy Steel and entitled 'Right Place, Right Time,' all of these key features come together one by one, as if the car is being assembled piece by piece around the driver as he cruises down a city street. The car assembly is eventually completed to reveal the 2015 Pulsar in full,  just as the emergency brake is applied and the driver narrowly escapes a collision. 

The voiceover quips: "The new Nissan Pulsar is built around you, with all the technology you need - exactly when you need it." 
Watch the film, HERE

"What's For Dinner?" TERANTBWA and FUD Help Busy Moms at Mealtime 

TBWANeboko used the Netherlands' extreme heat for good by setting up an outdoor ad for McDonald's holding 100 McFlurry cups inside, triggered only by the rising temperature.

Passersby could see their favorite treat in the billboard but were forced to wait until the temperature exceeded 38.6 degrees Celsius (over 101 degrees Fahrenheit). The billboard, connected directly to a thermometer, otherwise just teased the long line of admirers while their thirst for something cold grew stronger.

To watch the video, click here.

Nissan Invites Adventure Seekers to Play the #AltimaWeekendContest

Nissan and TBWAChiatDay LA launched a new campaign to highlight the 2015 Nissan Altima as the ultimate road trip companion.
The fully integrated campaign includes TV and online films, as well as an online contest hosted on Twitter with an opportunity to win one of four epic weekend adventures. 

The “Monday Morning” spots feature a young couple returning home from an exciting weekend in their Nissan Altima, just in time to get ready and head back out the door for work.  Nissan invites viewers to use the items found in the couple's back seat to discern where these weekend warriors have traveled in each story, and to tweet their guesses using the hashtag #AltimaWeekendContest for a chance to win their own epic weekend getaway.

View the spots and find out more at

To watch the video, click here.


unnamed (4) 

Superman's got nothing on our @tbwaheartnsoul creative guy. Even on weekends he's thinking of ways to save the day. #disruptagram #tbwafamily #heartnsoul


unnamed (5)

Here's to another hard day on the beaches of SA @tbwaheartnsoul #springday #disruptagram #heartnsoul


unnamed (6)

Our boardroom table isn't quite what you'd expect... @tbwaheartnsoul #heartnsoul #lovecapetown #disruptagram


unnamed (7)

Nils Andersson, President & CCO at #TBWA Greater China, discusses how the simplest start point and the right thought processes can lead to great work. "The humble pencil is the great graphite!" #TheDisruptionCompany #SpikesAsia #TBWA #Disruptagram #Inspiration #Creativity


If your office is interested in taking over Disruptagram for the week, or reply to this email. We'd love to have you!