Happy Meal Surprises Children – With Fruit.
Happy Meal is now making parents as happy as the kids. McDonald’s is using the popularity of its children’s menu to make vitamins taste good to its young customers.
But what do children think about this effort to promote a balanced diet?
The unusual advertising campaign shows children’s reactions in print, online, and in videos in a way that amuses adults.
Alongside this campaign, parents filmed their children opening the Happy Meal boxes using a hidden camera. The film created from these videos, along with an extra competition, motivated parents to make their own videos, and post them to the campaign website.