Menu Box and TBWA\Zürich Collaborate to Make Cooking Simplicious.

Lidl Switzerland is launching its own cook-at-home food box – the Menu Box.

The Menu Box from Lidl Switzerland is an innovative meal concept that makes cooking child’s play for everyone. The creators promise: simply open up, prepare the ingredients, and enjoy! One of the most exciting things about this box is that it makes it possible to recreate refined dishes designed by star chef René Schudel.

The concept behind the Menu Box is a simple one: every week, different recipe cards are delivered to the customer’s door, along with the fresh produce required to make the meals. TBWA\Zürich was tasked with developing a marketing strategy for the launch of the Menu Box, and with handling its brand presence. “Simple. Delicious. Simplicious.”