Give Zurich Your Face.
Our campaign for the Canton of Zurich’s integration office makes it possible to directly experience how Zurich is made up of all kinds of people. The campaign creates a digital identity to which everyone can contribute – a symbolic common face.
Facial recognition software has been programmed to recognize faces uploaded to the website via a webcam or a smartphone camera, and with each additional photo, the software immediately renders a new, ever-changing face.
The campaign starts with online banners that call for people to participate. Media partnerships with 20Minuten and Vice support this call to action by continuously providing new content. The campaign finishes off with posters showing a common face for all Zurich women and a common face for all Zurich men, generated from the faces of all of the participants.