Disruption Live – Digital Minute of Silence.

Jim Delligatti, the inventor of the Big Mac, passed away on November 28, 2016 at the age of 98.

As a way of honoring Jim, TBWA\Zürich offered McDonald’s Switzerland the chance to put its own social media channels to a quite different use: switching them off completely for a digital minute of silence.

Following a post on Facebook announcing the sad passing of Jim, and a thank you for his great service to the company, all of McDonald’s Switzerland’s social media channels were switched off – not just for a minute, but for a whole hour.