Disruption Live – America First, Sunrise Second.
In Switzerland, no one was indifferent to the election of President Trump. Our customer, Sunrise, received our contribution to the international anti-Trump campaign with enthusiasm.
Together with Sunrise, we decided to act quickly to be the first company in Switzerland to react with a good dollop of satire.
We therefore used Trump as a testimonial for optimal network coverage, thus gaining hundreds of Facebook likes for Sunrise.
The cherry on the cake of our campaign was a video promotion that reached over 340,000 very entertained users in just a few days. In the video, the number one Internet provider pokes fun at itself by submitting its application to be second to America (Because it’s America first, of course!).
Why not take a look for yourself?