Disruption Live – a White Christmas With McDonald’s.
In Switzerland, snow and Christmas go together. But in 2015, the seasonal flurries seemed unlikely to materialize, even in the last few days before the holidays. Day after day, all of Switzerland watched the weather forecast with bated breath.
McDonald’s needed no further excuse to transform the lunch break of two spontaneous volunteers into an unforgettable experience. And so it was that on the day before Christmas Eve, in a McDonald’s restaurant in central Switzerland, two customers were surprised by McDonald’s Signature Chef René Schudel, who whisked them away in a helicopter directly from their restaurant table to a gleaming white winter wonderland, where they were rewarded for their spontaneity with a delicious Christmas meal.