Attracting More Attention Than Intended.

Sexting, and its consequences for those affected, is an increasingly hot topic in the media. More and more young people are sharing intimate photos of themselves, and their pictures often end up online or in instant messaging groups, with no way to control their dissemination.

Together with Pro Juventute, we launched the first national awareness campaign on this highly topical issue. A TV commercial, two billboard designs, school posters, a Facebook application, and other additional measures highlighted the consequences for those affected.