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Contact information for data protection officer

Seefeldstrasse 19, 8008 Zurich, Switzerland
Email: hello@tbwa.ch

Introduction
This data privacy statement clarifies the means, scope and purposes for which personal data is collected and used on the website “www.tbwa.ch” (hereinafter referred to as the “website”) by TBWA\ Switzerland AG (hereinafter “we” or “us”). We are responsible for all personal data that we collect on this website, unless otherwise specified in this privacy statement.

Personal data are information that allow an individual to be identified, i.e. they can be traced back to an individual. These typically include a person’s name, email address and telephone number. Furthermore, purely technical data that can be assigned to a specific person are also considered personal data.

Your rights
You have the right, on request, to be provided with information about the personal data stored about you, free of charge. Additionally, you have the right to have incorrect data rectified, the right to demand restrictions upon the processing of data that has been processed in too comprehensive a way, and the right to have unlawfully processed data or data that has been stored too long erased (insofar as there is no legal obligation to store the data and no other reasons based on Art. 17 Para. 3 of the GDPR). Furthermore, you have the right to have all the data you have provided to us transferred to you in a commonly used format (right to data portability), where you provided the data as part of a declaration of consent or for the purposes of fulfilling a contract.

With regard to your right to object to processing for individual procedures, please refer to the description of the individual procedures.

+C7To exercise your rights, simply email web@tbwa.ch

Furthermore, you have the right to lodge a complaint with a data protection authority.

Voluntary nature of the provision of data
In general, the provision of your personal data on this website is neither legally nor contractually required. You are not obliged to supply personal data on this website. Nevertheless, the provision of functions on this website necessitates processing of your personal data.

Furthermore, you have the right to lodge a complaint with a data protection authority.

Voluntary nature of the provision of data
In general, the provision of your personal data on this website is neither legally nor contractually required. You are not obliged to supply personal data on this website. Nevertheless, the provision of functions on this website necessitates processing of your personal data.

Overview of functions
1. Contact by email
2. Server log files
3. Google Analytics
4. Contact by email

When making contact with us by email, the information you provide will be used for the purpose of processing your message and stored in case there are follow-up questions.

Lawful grounds
Data provided within the scope of making contact are processed in accordance with Art. 6 Para. 1 points a) and f) of the GDPR. This permits the processing of personal data where it serves the “legitimate interests” of the controller, except where these interests are overridden by your fundamental rights, freedoms or interests. Our legitimate interest is the processing of your message. You may object to this data processing at any time where reasons exists that are specific to your situation and that argue against data processing. To object, simply email the data protection officer.

Duration of data storage
The personal data stored as part of the email contact will be erased once the issues related to the message
are completely resolved and it is not expected that the matter will become relevant again in the future.

2. Server log files
Each time a user accesses our website, we capture a series of technical data that are considered personal data.

These are:

These data are not synced with other personal data that you consciously provide while visiting the website. We capture server log files for the purpose of website administration and identifying and protecting against unauthorized access.

Lawful grounds
The personal data in log files are processed on the basis of Art. 6 Para. 1 point f) of the GDPR. This permits the processing of personal data where it serves the “legitimate interests” of the controller, except where these interests are overridden by your fundamental rights, freedoms or interests. Our legitimate interest is the more straightforward administration of our website and the opportunity to identify and track hacking. You may object to this data processing at any time where reasons exists that are specific to your situation and that argue against data processing. To object, simply email the data protection officer.

What are IP addresses?
Every device that connects to the Internet (e.g. smartphone, tablet, PC) is assigned an IP address. The IP address depends on what type of Internet service your end device is currently using to connect to the web. It may be the IP address assigned to you by your Internet provide – for example, if you are connecting at home via Wi-Fi. It could also be an IP address that your mobile provider assigns you or the IP address of a provider of a public or private Wi-Fi or other form of Internet access. In its most currently common form (IPv4), an IP address is made up of four digits. Usually, as a private user, your IP address will not stay the same, because your provider will only assign a temporary address to you (“dynamic IP address”). For IP addresses assigned to you for a longer duration (“static IP address”), it is, in principle, easier to allocate user data clearly. Except for the purposes of tracking unauthorized access to our website, we do not, as a basic principle, use this data in a personalized way, but instead use anonymized data to assess which of our web pages are most popular, how many times they are accessed each day, etc.

Duration of data storage
Server log files featuring the data mentioned above are automatically erased after 30 days. We reserve the right to store server log files for a longer duration when circumstances suggest improper or unauthorized access (such as an attempted hack or DDOS attacks).

3. Google Analytics
This website uses Google Analytics, a web analytics tool by Google Inc. (“Google”). Google Analytics employs cookies to identify your browser.

Cookies are small text files that are stored on your end device by the browser you are using when you access our website. This allows individual services on the website to “identify” you and “remember” the settings you have chosen.

The information generated by the cookies about how you use this website are generally transferred to and stored on a server in the USA. However, we have activated IP anonymization on this website, which means that your IP address is first truncated by Google within EU member countries or other countries party to the agreement on the European Economic Area. The complete IP address is only sent to a Google server in the USA and truncated there in exceptional circumstances. On behalf of the operator of this website, Google will use this information to evaluate how you use the website, to collate reports on website activity and to provide to the website owner additional services related to website and Internet usage. The IP address transferred by your browser within the scope of Google Analytics is not combined with other data by Google.

Lawful grounds The processing of your personal data through Google Analytics is based on Art. 6 Para. 1 point f) of the GDPR. This permits the processing of personal data where it serves the “legitimate interests” of the controller, except where these interests are overridden by your fundamental rights, freedoms or interests. Our legitimate interest is the analysis of use of our website. You can prevent the data (including your IP address) generated by the cookie and pertaining to your use of our website being transferred to and processed by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de

Duration of data storage
The connection to the individual is immediately produced through truncation of the IP addresses, so that only static data are stored.

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